We often think of website design as a simple necessity; a place to house information that helps clients and prospects better understand our business. Unfortunately, this philosophy greatly underestimates the value of an aesthetically pleasing website – and it shows in today’s market. The sheer number of blasé websites out there is mind-boggling. From single page, pixilated designs to over-the-top showpiece websites, companies are wasting money on digital assets that are not lead-producing.
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