Mad Icarus Media

Your Marketing Strategy

Needs To Come Before Everything!

We believe in strategy so much that we insist it comes before everything else. Yes, everything! Before budget forecasting, new website concepts, content calendars or even social media plans; all other tactics and plans take a temporary back seat while we solidify a marketing strategy designed to crush your sales goals and showcase the true authenticity of your brand.

"Who is your target market, who are you trying to sell to?"

Strategy Is Top Of The Food Chain

Your new marketing strategy maps out a personalized sales funnel for all of your target markets – primary, secondary & influencers. We use those funnels to identify potential customer behavior models and create new engagement opportunities. Your company’s goals are unequivocally unique which means templated strategies and cookie cutter plans just aren’t going to cut it. This marketing strategy is designed specifically to fit your goals.

How We Do It:

Target market research

Target market research

Prospect pain identification

Prospect pain identification

Buyer behavior mapping

Buyer behavior mapping

Customer sales funnels

Customer sales funnels

Campaign creatives

Campaign creatives

Social Media engagement plan

Social Media engagement plan

We research your services and/or products and define “who” we are targeting and “where” they hang out … digitally speaking. We then develop the voice and tone of your content to ensure your target markets connect and trust you and your brand. Of course, there are a few more steps than this, but we can’t give away ALL our magic sauce (just yet!)

Developing a marketing strategy can be a daunting task. Our team is here to help you take this pivotal first step in developing a custom strategic solution that’s designed to crush your goals!

Fill out the form below to schedule an introductory Marketing Strategy meeting!

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